EU Instance Rollout for iX Hello

An EU instance for iX Hello is now live in Sweden, which includes both employee-facing and customer-facing AI Assistants.

To comply with GDPR and better serve EU-based users, Concentrix has launched a dedicated EU instance of iX Hello. This rollout provides enhanced data privacy, faster performance, and legal compliance for organizations operating in the European Union.

What’s New

EU-Based Hosting

A separate environment is now live in Sweden, which includes both:

• Employees-facing: https://eu.employee.ixhello.com

• Customers-facing: https://eu.customer.ixhello.com

Centralized Login

Login continues through a global Azure B2C system (US-based), which determines your organization’s routing after successful authentication.

Azure OpenAI in the EU

All AI-powered features (e.g., chat assistants) are now supported via Azure OpenAI deployed in Sweden, ensuring regional compliance.

Why This Matters

• GDPR Compliance: Keeps EU user data within EU borders.

• Improved Performance: Reduced latency for EU-based access.

• Trust & Compliance: Aligns with enterprise expectations for data sovereignty.

• No Cross-Region Access: EU and US instances are separate; AI Assistants and data do not sync across regions.

Useful Tips for End-Users

How to Know Which URL to Use

If your organization is based in the EU, please bookmark and use the following:

• Employee-facing: https://eu.employee.ixhello.com

• Customer-facing: https://eu.customer.ixhello.com

If you're unsure which region you're assigned to, reach out to your team lead or support.

What to Expect During Login

You might notice a brief redirect to a US-hosted login page — this is expected. The global login system identifies your organization and routes you to the right environment.

User experience and data remain fully in the EU region if your organization is EU-based.

Traveling? Don’t Worry

Even if you're accessing iX Hello from outside the EU (e.g., during travel), you’ll still be routed to the EU environment, based on your organizational profile.

Known Limitations

• Assistants and content created in the US environment are NOT available in the EU.

• The current EU rollout is English-only. Multi-language support is planned soon.

• Some advanced features may launch in the EU region later than in the US.

Troubleshooting & Support

• Routing Issues: Check that your organization’s residency is set correctly.

• Login Problems: Retry using your full email address. Confirm that you're using the correct URL.

• Need Help? Email us at [email protected]