# EU Instance Rollout for iX Hello

An EU instance for iX Hello is now live in Sweden, which includes both employee-facing and customer-facing AI Assistants.

To comply with GDPR and better serve EU-based users, Concentrix has launched a dedicated **EU instance** of iX Hello. This rollout provides enhanced data privacy, faster performance, and legal compliance for organizations operating in the European Union.&#x20;

## **What’s New**&#x20;

### **EU-Based Hosting**&#x20;

A separate environment is now live in **Sweden**, which includes both:&#x20;

* **Employees-facing**: [https://eu.employee.ixhello.com](https://eu.employee.ixhello.com/)&#x20;
* **Customers-facing**: [https://eu.customer.ixhello.com](https://eu.customer.ixhello.com/)&#x20;

### **Centralized Login**&#x20;

Login continues through a global Azure B2C system (US-based), which determines your organization’s routing after successful authentication.&#x20;

### **Azure OpenAI in the EU**&#x20;

All AI-powered features (e.g., chat assistants) are now supported via **Azure OpenAI deployed in Sweden**, ensuring regional compliance.&#x20;

## **Why This Matters**&#x20;

* **GDPR Compliance:** Keeps EU user data within EU borders.&#x20;
* **Improved Performance:** Reduced latency for EU-based access.&#x20;
* **Trust & Compliance:** Aligns with enterprise expectations for data sovereignty.&#x20;
* **No Cross-Region Access:** EU and US instances are separate; AI Assistants and data do not sync across regions.&#x20;

## **Useful Tips for End-Users**&#x20;

### **How to Know Which URL to Use**&#x20;

If your organization is based in the EU, please bookmark and use the following:&#x20;

* **Employee-facing:** [https://eu.employee.ixhello.com](https://eu.employee.ixhello.com/)&#x20;
* **Customer-facing:** [https://eu.customer.ixhello.com](https://eu.customer.ixhello.com/)&#x20;

If you're unsure which region you're assigned to, reach out to your team lead or support.&#x20;

### **What to Expect During Login**&#x20;

You might notice a brief redirect to a US-hosted login page — this is expected. The global login system identifies your organization and routes you to the right environment.&#x20;

User experience and data remain fully in the **EU region** if your organization is EU-based.&#x20;

### **Traveling? Don’t Worry**&#x20;

Even if you're accessing iX Hello from outside the EU (e.g., during travel), you’ll still be routed to the EU environment, based on your organizational profile.&#x20;

## **Known Limitations**&#x20;

* Assistants and content created in the US environment are **NOT** available in the EU.&#x20;
* The current EU rollout is **English-only**. Multi-language support is planned soon.&#x20;
* Some advanced features may launch in the EU region later than in the US.&#x20;

## **Troubleshooting & Support**&#x20;

* **Routing Issues:** Check that your organization’s residency is set correctly.&#x20;
* **Login Problems:** Retry using your full email address. Confirm that you're using the correct URL.&#x20;
* **Need Help?** Email us at <ix_hello_support@concentrix.com>


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