Why GenAI?

What is GenAI? and, what does it make it different from other AI Tecnologies?

Generative AI, Conversational AI, and Robotic Process Automation (RPA) each play distinct roles in the realm of AI technologies, serving different purposes and functions within businesses.

Generative AI focuses on hyper-personalization, specifically in customer interactions across multiple formats. Its primary goal is to unify content creation and data processing in one platform, particularly benefiting sectors like iX Hello, which require modern, content-driven solutions. This AI type is versatile, employed across diverse sectors to enhance user learning, creativity, and automation capabilities.

Conversational AI is tailored for basic interaction simulations, such as chatbots that emulate human conversation. It is mainly utilized in customer service settings where interaction handling is crucial. This AI uses predefined scripts and natural language processing to engage users, ensuring seamless human-computer interactions.

Robotic Process Automation (RPA) is designed for automating specific, rule-based tasks, making it ideal for backend operations involving finance, HR, and similar sectors. RPA is repetitively tasked with routine operations, streamlining processes without requiring constant human intervention. It focuses on easing user interactions through efficient interfaces.

In summary, while Generative AI is about creating personalized and adaptable content, Conversational AI handles basic human-like interactions, and RPA automates routine backend tasks, each contributing uniquely to business operations.